Introduction
Positive client testimonials are some of the most powerful marketing assets a coach can have. Let’s take a look at why testimonials are so critical for building your reputation, up-leveling your client base, and charging more money.
Why Testimonials Matter
Testimonials lend credibility that helps attract new clients. Prospects trust real experiences from past clients over generic claims from the coach. Testimonials that highlight specific transformations and outcomes you’ve achieved provide tangible proof of your abilities. They also boost SEO by incorporating keywords organically.
Asking for Reviews the Right Way
Don’t be afraid to ask satisfied clients for a testimonial. But make sure to do so tactfully after they’ve completed working with you and received value. Explain how their review will help others who may be going through similar challenges. After you feel as if you have over delivered on your promised outcome, then it’s time to ask for testimonials, but do it the right way, so clients will want to.
Integrating Their Results with the Coaching You’ve Provided
Most people don’t have a systemized way to request a testimonial, and that’s why many who get them wish they were better. Ask your client to start with an introduction, then share what problem they had before they found you and how they felt about that, then ask what it was like to work with you and how they felt while receiving your assistance, then ask what they achieved specifically, using metrics and examples, and finally, ask how they now feel after your work together has come to an end. That’s the ideal testimonial and it works wonders.
Integrated Testimonial Requests
Coaching software platforms like ClientFol.io make collecting testimonials simply by integrating goal tracking into the client journey. Once a client completes a set number of sessions, the platform can automatically display their progress with just a few clicks, both numerically and graphically.
Managing Approvals and Consent
Be sure to have a clear approval process before publishing reviews. While it may
be assumed that if they are leaving a testimonial, you automatically have their permission, always check first and exchange emails that show they are OK with you sharing their video.
Showcasing Your Testimonials
It goes without saying that you should showcase approved testimonials prominently on your website. Rotating through different reviews builds credibility. Visitors can read the full story behind the testimonial for impact.
Conclusion
Leveraging coaching software to systematize testimonial generation results in higher quality, more abundant reviews. With a stronger base of testimonials, you can attract more clients and boost revenue. It’s a formula for coaching success.
